As a home ages it
becomes unique from it's
neighbors'. This is
especially true of the 50+
year vintage home.
Analyzing it's true market
value takes a Specialist.
Now YOU know one!
Seller Information

Sign Me Up for
"Realty News from
Kathryn"
For tips on the real
estate market, home
maintenance, taxes,
buying, selling, and
mortgage loans.
(See this month's:
C
lick here!)


Find out why staging
WORKS!





An unanswered
question?
Ask Kathryn
Kathryn Hisert
sell,how,much,worth,value,san,jose,downtown,central,home,marketing,sellers,buyers,95112,95110,realtor,sign,comparable,pricing,staging,MLS,listings,sell,san,jose,home,95112,95110,marketing,how,much,worth,val
ue,sellers,buyers,realtor,sign,sanose,comparable,pricing,staging,MLS,listings,how,much,worth,value,compare,compare,MLS,multiple,listings,service,how,much,worth,value,dollars,multiple,listings,service,value,wor
th,95125,95125,95126,95126,sell,cupertino,sunnyvale,mountain view,cupertino,milpitas,los gatos,santa clara,cupertino,cupertino,sunnyvale,mountain view,milpitas,milpitas,los gatos,los
gatos,campbell,campbell,campbell,san jose,downtown,central,north,evergreen,santa teresa,blossom valley, feng shui, feng shui, shui, tips, showing, tips, showing, tips, showing, arrange, arrange,furniture,
staging,staging,staging,staging,stagingsanta teresa,blossom valley,almaden
valley,north,central,south,south,95131,95132,95132,95035,95035,95014,95014,94086,94086,94086,954085,94085,94085,95008,95008,95008,95008,95126,95112,95112,95110,95110,95125,95125,94043,94043,value,san
jose,home,central,downtown,marketing,sellers,buyers,realtor,sign,95110,95112,95125,95112,downtown,victorian,central,95126,95125,value,comparable,pricing,staging,MLS,listings,downtown,central,san jose, market
snapshot, comparables, market, analysis, market, graphs, charts, comparables, comparables, neighborhood, neighborhood, analysis, snapshot, market, improvements, improvements, landscaping, staging, staging,
landscaping,improvements,cheap,cheap,cheap,cheap,landscaping,

                    We' re certainly in a 'Buyer's Market'.  

What does this mean to you, the Seller?
*  The one time flood of offers has all but stopped.
*  Market values have stabilized and in many cases retreated, (versus continuing their
upward march).
*  Buyers can be more particular about what home they choose, (the location, the
condition, the color...you name it).
*  Buyers are finding their negotiation voices. Work with a Realtor who found
theirs
years ago!

How does this effect you?
First and foremost: Don't let the competition intimidate you!
*  Remember why you bought your home? Give buyers the opportunity to see what
you saw, what you dreamed...Those factors may still exist, or can be re-created.
*  Be prepared to spruce up - even if it means just some elbow grease. (See tips for
staging below.)
*  Do your best to work with your Realtor. Know the comparable pricing in your area.
Remember, as homes age their differences increase. Stay objective.
*  Ensure your Realtor has a complete Marketing plan. Throwing the sign up on your
front lawn and listing on the MLS, (Multiple Listing Service), will more than likely
sell your home, eventually. But, why should you have to wait?
(See
"Marketing Your Home".)
SELLERS:

Concerned about timing?

How is the market in YOUR
neighborhood?

Want 'Comparables' in another
neighborhood?

Just fill out the needed data on the
Market Snapshot and
instantly get
"Comparables" with graphs, charts
and  interactive map, etc...
NewVintageHome  Where Life Begins...

                         Four cheap and easy home improvements
By Marshall Loeb, MarketWatch

NEW YORK (MarketWatch) -- If your house sorely needs a makeover, but remodeling is beyond your
reach, the DIY Network's Amy Devers, host of "DIY to the Rescue," suggests trying these four simple
fixes:

•        Touch-up exteriors. Repainting the trim and front door of your house can significantly boost its
curb appeal, Devers said. This kind of retouching work is easy on the budget and can be done in
just a couple of hours.

•        Replace your floors. The widespread availability of affordable "floating floors" (flooring options
that can be installed on top of existing boards or linoleum) makes updating the floors in your rec
room or pantry a cinch. "You'll probably save a minimum $500 to $600 dollars by doing it yourself,"
Devers said.

•        Update your hardware. Switching out old light fixtures and faucets is a simple, affordable way to
modernize your home. While you're at it, equip your house with fixtures that support halogen light
bulbs to save money on your electricity bill.

•        Transform your yard. Landscaping doesn't have to break the bank. Replacing overgrown
shrubs and bushes and adding some flowers for color is an economical way to add value to your
home.

Many home repairs can be easily mastered by determined do-it-yourselfers, Devers said, but there
are still some things best left to the experts. If you need to re-floor your entire house, contact a
flooring service, and call in the electricians whenever you're dealing with circuit boards or wiring in
the walls

FREE
Staging Consultations!

When working with
Kathryn, you are
working with an
Accredited Staging
Professional. Each
selling client receives
FREE consultations and
assistance. NO more
guess work AND your
budget is kept in mind!
CALL TODAY!
              5 Feng Shui Concepts to Help a Home Sell

To put the best face on a listing and appeal to buyers who follow feng shui principles, keep these
tips in mind.

1. Pay special attention to the front door, which is considered the “mouth of chi” (chi is the “life force”
of all things) and one of the most powerful aspects of the entire property. Abundance, blessings,
opportunities, and good fortune enter through the front door. It’s also the first impression buyers
have of how well the sellers have taken care of the rest of the property. Make sure the area around
the front door is swept clean, free of cobwebs and clutter. Make sure all lighting is straight and
properly hung. Better yet, light the path leading up to the front door to create an inviting atmosphere.

2. Chi energy can be flushed away wherever there are drains in the home. To keep the good forces
of a home in, always keep the toilet seats down and close the doors to bathrooms.

3. The master bed should be in a place of honor, power, and protection, which is farthest from and
facing toward the entryway of the room. It’s even better if you can place the bed diagonally in the
farthest corner. Paint the room in colors that promote serenity, relaxation, and romance, such as soft
tones of green, blue, and lavender.

4. The dining room symbolizes the energy and power of family togetherness. Make sure the table is
clear and uncluttered during showings. Use an attractive tablecloth to enhance the look of the table
while also softening sharp corners.

5. The windows are considered to be the eyes of the home. Getting the windows professionally
cleaned will make the home sparkle and ensure that the view will be optimally displayed.

Source: Sell Your Home Faster With Feng Shui by Holly Ziegler (Dragon Chi Publications, 2001)
                   Simple Tips for Better Home Showings

1. Remove clutter and clear off counters. Throw out stacks of newspapers and magazines and
stow away most of your small decorative items. Put excess furniture in storage, and remove out-of-
season clothing items that are cramping closet space. Don’t forget to clean out the garage, too.

2. Wash your windows and screens. This will help get more light into the interior of the home.

3. Keep everything extra clean. A clean house will make a strong first impression and send a
message to buyers that the home has been well-cared for. Wash fingerprints from light switch
plates, mop and wax floors, and clean the stove and refrigerator. Polish your doorknobs and
address numbers. It’s worth hiring a cleaning service if you can afford it.

4. Get rid of smells. Clean carpeting and drapes to eliminate cooking odors, smoke, and pet
smells. Open the windows to air out the house. Potpourri or scented candles will help.

5. Brighten your rooms. Put higher wattage bulbs in light fixtures to brighten up rooms and
basements. Replace any burned-out bulbs in closets. Clean the walls, or better yet, brush on a
fresh coat of neutral color paint.

6. Don’t disregard minor repairs. Small problems such as sticky doors, torn screens, cracked
caulking, or a dripping faucet may seem trivial, but they’ll give buyers the impression that the house
isn’t well-maintained.

7. Tidy your yard. Cut the grass, rake the leaves, add new mulch, trim the bushes, edge the
walkways, and clean the gutters. For added curb appeal, place a pot of bright flowers near the
entryway.

8. Patch holes. Repair any holes in your driveway and reapply sealant, if applicable.

9. Add a touch of color in the living room. A colored afghan or throw on the couch will jazz up a dull
room. Buy new accent pillows for the sofa.

10. Buy a flowering plant and put it near a window you pass by frequently.

11. Make centerpieces for your tables. Use brightly colored fruit or flowers.

12. Set the scene. Set the table with fancy dishes and candles, and create other vignettes
throughout the home to help buyers picture living there. For example, in the basement you might
display a chess game in progress.

13. Replace heavy curtains with sheer ones that let in more light. Show off the view if you have one.

14. Accentuate the fireplace. Lay fresh logs in the fireplace or put a basket of flowers there if it’s not
in use.

15. Make the bathrooms feel luxurious. Put away those old towels and toothbrushes. When buyers
enter your bathroom, they should feel pampered. Add a new shower curtain, new towels, and fancy
guest soaps. Make sure your personal toiletry items are out of sight.

16. Send your pets to a neighbor or take them outside. If that’s not possible, crate them or confine
them to one room (ideally in the basement), and let the real estate practitioner know where they’ll
be to eliminate surprises.

17. Lock up valuables, jewelry, and money. While a real estate salesperson will be on site during
the showing or open house, it’s impossible to watch everyone all the time.

18. Leave the home. It’s usually best if the sellers are not at home. It’s awkward for prospective
buyers to look in your closets and express their opinions of your home with you there.